The latest Pinko store on Regent Street, London is Italy in a nutshell, according to Locatelli Partners.

The space is geared towards innovation, transgression and tradition, grasping both the essence of fashion and architecture, and interpreting the souls of London and Milan.

The new boutique was conceived starting from details on. Noteworthy is the use of oak for floorings and wallpaper for vertical partitions – gold foil for the staircase, pink silk for the basement. The decor is luxurious and sleek at the same time: brass detailing, glass and brass shelving, glass bookcases and an artwork by Martin Laborde.

Massimiliano Locatelli’s Converso lamps spread out a diffused light as a tribute to Osvaldo Borsani.